Monthly Archives

October 2021

IP Star Anna McCoy

The latest rankings for IP stars has been release and McCoy Russell is pleased to announce our firm’s inclusion. We congratulate founding Partner Anna McCoy who is once again recognized as a “Trademark Star 2021” in Oregon.
While Anna maintains an active and successful patent prosecution practice, she is well-known for her international trademark practice and has a special talent for protecting famous trademarks and trade dress.

McCoy Russell has specific expertise in developing and prosecuting patent and trademark applications with a portfolio-based strategic approach. The firm is consistently recognized at the highest levels of performance for its innovative approach to trademark and patent portfolio development.


IP Stars research analysts obtain information from thousands of firms, IP practitioners and their clients through interviews, email and online surveys. Aspects assessed for the firm rankings include expertise, workload, market reputation, track record, outcomes achieved for clients, and unique strengths in a given practice area.

McCoy Russell Participates in Ford Diversity Summit

Ford recently held their Outside Counsel Diversity Summit. During this event, they discussed their long-standing commitment to diversity, equity, and inclusive practices as well as a greener future of Ford Technologies. Among those invited, McCoy Russell Patent Agent, Kathryn Chi and Technology Specialists, Arsalan Zolfaghari and Freeman Gates were in attendance to support the goals and values of our client.

Ford will focus on electrifying their heritage vehicles that we’ve all come to love (e.g., using the Mustang badge on the Mach-E, Ford F150 Lightning) as well as several electric vehicles. We look forward to the novel innovations that emerge from this new focus and continue to support Ford in protecting their IP.

McCoy Russell has a strong practice in the green technology space, where we carry the theme of reducing the environmental impact through to our work. We utilize our expertise to not only help our clients develop a strategic IP portfolio, but advance businesses that will make an impact on our environment.

NCAA Adopts Name, Image, and Likeness Policy

NCAA Adopts Name, Image, and Likeness Policy, Written by Devon Jenkins
Script Below

As part of McCoy Russell’s intellectual property portfolio education, this is Devon Jenkins here to break down some of the most exciting topics in the world of trademarks and branding.

As you may be aware, the NCAA recently changed a longstanding rule which forbid players from profiting off of their name, image, and likeness.

While the NCAA still maintains that it does not engage in what it calls “pay-for-play”, the organization has opened the door for incoming and current student athletes to monetize on their efforts away from the game, whether that be through social media, endorsements, autograph signings, or other financial opportunities.

This change has created big opportunities for student athletes, as well as pitfalls. At McCoy Russell, our trademark and branding team is working to make sure our student athlete clients are able to take full advantage of this tectonic shift from the NCAA.

One aspect our team makes sure to focus on is timing of potential trademark filings. While the rules that govern NCAA players only apply to collegiate athletes, keep in mind that most student athletes at the high school level have already begun the process of building their personal brands through social media, community outreach, and overall play. With global interest in finding the next high school phenome at an all-time high, it is important to begin thinking about filing trademarks to protect your name, likeness, and image long before ever stepping on campus.

Thanks for watching and stay tuned for more news and tips in trademarks and branding from the McCoy Russell team.

McCoy Russell Welcomes Devon Jenkins

PORTLAND, OR, October 1, 2021 // For Immediate Release
McCoy Russell continues to expand its brand protection practice with the addition of Devon Jenkins to the firm as a Trademark Attorney.

Prior to joining the firm, Devon served as a judicial intern for the Honorable Donald L. Graham in the United States District Court for the Southern District of Florida, before going on to represent corporate clients, startups, and individual innovators in trademark registration, copyright licensing and registration, trademark litigation (inclusive of opposition proceedings), and general counsel legal services. Devon assisted entrepreneurs by providing business development and growth strategies, contract drafting and negotiation services, and by litigating a variety of disputes in his efforts to assist clients through the entire business lifecycle, from idea conception to exit strategies and everything in between.

At McCoy Russell, Devon’s focus includes managing global trademark portfolios and developing trademark registration and enforcement strategies.

We are pleased to welcome Devon Jenkins to our practice at McCoy Russell.


McCoy Russell LLP is a nationally ranked boutique, woman-owned, intellectual property law firm headquartered in Portland, Oregon and focused on the prosecution and development of patent and trademark portfolios. – Contact: [email protected]