NCAA Adopts Name, Image, and Likeness Policy, Written by Devon Jenkins
As part of McCoy Russell’s intellectual property portfolio education, this is Devon Jenkins here to break down some of the most exciting topics in the world of trademarks and branding.
As you may be aware, the NCAA recently changed a longstanding rule which forbid players from profiting off of their name, image, and likeness.
While the NCAA still maintains that it does not engage in what it calls “pay-for-play”, the organization has opened the door for incoming and current student athletes to monetize on their efforts away from the game, whether that be through social media, endorsements, autograph signings, or other financial opportunities.
This change has created big opportunities for student athletes, as well as pitfalls. At McCoy Russell, our trademark and branding team is working to make sure our student athlete clients are able to take full advantage of this tectonic shift from the NCAA.
One aspect our team makes sure to focus on is timing of potential trademark filings. While the rules that govern NCAA players only apply to collegiate athletes, keep in mind that most student athletes at the high school level have already begun the process of building their personal brands through social media, community outreach, and overall play. With global interest in finding the next high school phenome at an all-time high, it is important to begin thinking about filing trademarks to protect your name, likeness, and image long before ever stepping on campus.
Thanks for watching and stay tuned for more news and tips in trademarks and branding from the McCoy Russell team.