INTA Roundtable Commercialization of Brands

By October 24, 2023 News

An active firm in the intellectual property community, McCoy Russell was proud to host one of INTA’s Roundtables for North America in Portland. The roundtable aimed to explore the Commercialization of Brands, specifically looking at interesting trends and topics in Advertising.

INTA members from various firms around Portland came together at the firm’s collaborative space and discussed topics across a wide range such as influencer agreements and FTC endorsement guides, consumer reviews, and AI in advertising, global advertising campaign clearance, and hot trends in NAD cases.

McCoy Russell thanks INTA for the opportunity to host a roundtable as well as the firms contributing to the conversation, Davis Wright Tremaine LLP, Foster Garvey PC, Fuerst Group Inc, and Kolitch Romano Dascenzo Gates.