McCoy Russell’s Trademark and Branding Specialty

By February 1, 2024 News

Bringing over two decades of expertise in trademark practice, McCoy Russell serves start-ups and iconic brands alike. With over 20 years of experience, the firm has developed cornerstones in well-known mark protection to trade dress and product configuration, as well as worldwide portfolio development and management as a part of its Trademark practice approach.

One of McCoy Russell’s key strengths lies in the development and implementation of a global protection and enforcement strategy for famous trademarks, leveraging the benefits of their extra protection. Clients appreciate the firm’s streamlined and cost-effective approach in establishing, maintaining, and defending well-known and famous mark status. McCoy Russell has actively contributed to the Famous and Well-Known Mark Committee for the International Trademark Association (INTA) for several years.

Trade dress is a significant focus for McCoy Russell, recognizing it as a valuable branding asset. The firm has extensive experience in developing and procuring global trade dress and product configuration protection. McCoy Russell has successfully aided in establishing product configuration protection for renowned consumer products both in the US and internationally, offering strategic counsel with a commitment to cost-effectiveness.

The firm’s trademark practice encompasses a wide array of services, including trademark searches, brand analysis, trademark filings, preparation of tiered strategic worldwide filing recommendations, brand due diligence, IP audits, review of branding agreements, assignments, renewals, in-house trademark training, and customs registrations. McCoy Russell is dedicated to pursuing filings and enforcement in over 130 countries, collaborating seamlessly with a network of trusted IP colleagues.

McCoy Russell continues to strengthen its Trademark and Branding specialty with active exposure to diverse perspectives, regulatory updates, and collaborative efforts with industry experts through volunteering in INTA. Please contact us at [email protected] if you think we can be of assistance.