In the saturated market of innovation, protecting intellectual assets necessitates a strategic perspective that integrates more holistic practices. McCoy Russell’s portfolio-based approach leverages patents, trademarks, copyrights, and trade secrets for its clients to fortify market presence, technological advancements, and create strong brand identity.
An indispensable strategic compass, the firm’s approach helps guide decision-making by aligning a business’s existing IP assets to future brand aspirations. This strategy mitigates the risk of infringement, enhances the overall value of intellectual capital, and ensures that the IP portfolio aligns seamlessly with a company’s trajectory.
Further, McCoy Russell’s portfolio-based approach serves as a framework to scrutinize and strengthen existing IP portfolios. With brand and technology landscapes becoming increasingly competitive, this approach allows for the identification of redundancies, outdated assets, and inefficiencies that may have accrued over time. The result is a diverse and efficient IP portfolio, meticulously tailored to business objectives and budgets.
McCoy Russell has long understood the importance of developing a diverse IP portfolio providing presentations and training to numerous groups and clients. The firm is available to provide training, lead brainstorming, and support the innovation lifecycle for brands developing and strengthening their portfolio.
